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Anwar Al-Iraq
Identity and packaging built around an Arabic-first wordmark, with a structure that extends cleanly across a range rather than a single product.
- Client
- Anwar Al-Iraq
- Role
- Creative Direction
- Categories
- Brand Identity, Packaging
- Services
- Brand Identity, Packaging
Overview
The wordmark was drawn in Arabic first and the Latin setting derived from it, so the two never read as a translation of one another.
Packaging follows a fixed grid: the same panel positions, the same hierarchy and the same colour roles on every size, so a new variant is a filled-in template rather than a fresh design.
Credits
- Creative DirectionAbdulla Ali