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Nasfah
Packaging and art direction developed together, so how the product is shot follows the same rules as how it is wrapped.
- Client
- Nasfah
- Role
- Creative Direction
- Categories
- Packaging, Art Direction
- Services
- Packaging, Art Direction
Overview
Packaging and photography were treated as one brief. The materials, the crop and the palette were chosen knowing exactly how each would appear in the other.
The result is a small set of rules — surface, angle, spacing — that the client can hand to a printer and a photographer and get back work that matches.
Credits
- Creative DirectionAbdulla Ali