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M Café
Identity and art direction for a café, specified for the places a hospitality brand is actually met: menus, cups, signage and a phone screen.
- Client
- M Café
- Role
- Creative Direction
- Categories
- Brand Identity, Art Direction
- Services
- Brand Identity, Art Direction
Overview
Hospitality brands live on objects people hold, so the system starts from the cup and the menu rather than the logo sheet.
Art direction covers how the space and the food are photographed, so the feed and the room agree with each other.
Credits
- Creative DirectionAbdulla Ali