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OXE Burger
Identity and packaging for a burger brand, built to stay legible on hot food packaging that is handled, stacked and thrown away.
- Client
- OXE Burger
- Role
- Creative Direction
- Categories
- Brand Identity, Packaging
- Services
- Brand Identity, Packaging
Overview
Fast-food packaging is read in seconds, in bad light, often already creased. The mark was drawn heavy enough to survive that, and the palette limited so a one- or two-colour print still carries the brand.
Every item in the range uses the same lock-up positions, so a new box needs no new decisions.
Credits
- Creative DirectionAbdulla Ali