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Abdulla AliCreative Directorالعربية
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Droob Travel & Tourism

Identity and digital system for a travel company, designed to hold together across booking screens, printed material and social placements.

Client
Droob Travel & Tourism
Role
Creative Direction
Categories
Brand Identity, Digital & Web
Services
Brand Identity, Digital & Web

Overview

A travel brand is met in fragments — a listing, a confirmation, a stand at an exhibition — so the system was written for the smallest of those first and scaled up, rather than designed as a poster and squeezed down.

Type, colour and the treatment of destination imagery are specified once and reused, so a campaign assembled by the client’s own team still reads as Droob.

Credits

  • Creative DirectionAbdulla Ali
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