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Hayrat Alsarraj Jewelry
Brand identity and product photography for a jewellery house, built so the mark, the type and the lighting read as one system in Arabic and English.
- Client
- Hayrat Alsarraj Jewelry
- Role
- Creative Direction
- Categories
- Brand Identity, Product Photography
- Services
- Brand Identity, Product Photography
Overview
Jewellery is photographed more often than it is read, so the identity had to survive at the scale of a product shot as well as on a shopfront. The mark, the typographic pairing and the lighting approach were decided together rather than in sequence.
The photography direction sets how the pieces are lit, framed and repeated, so a future catalogue can be shot by anyone against the same brief and still look like the same house.
Credits
- Creative DirectionAbdulla Ali